The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Custom Content
VOICE OF FOOD
Agency: DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client: Ajinomoto Co., Inc. Category: Radio & Audio for Good
Name This OREO
Agency: VML / New York
Client: Mondelez / OREO Category: Brand Partnerships / Creator / Brand Collaboration
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client: Razom for Ukraine Category: Craft / Use of Technology
Domino's Global Brand Refresh
Agency: WorkInProgress / Boulder
Client: Domino's Category: Sonic Branding / Branded Audio
Bedtime Donations
Agency: INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client: Royal Society for Blind Children Category: Radio & Audio for Good
Easy To Get
Agency: Joe Public / Sandton + Nedbank / Johannesburg
Client: Nedbank Category: Craft / Writing - Series
The Sound of Competition
Agency: DAVID / New York
Client: Supercell Category: Innovation / Use of Media in Radio & Audio
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Online / Branded Podcast
The Sound of Divorce
Agency: Ogilvy Argentina / Buenos Aires
Client: Calm es Simple Category: Custom Content
Dancing Washers
Agency: VML / Mexico City + Whirlpool / Monterrey + Palmar Productions / Ciudad de México
Client: Whirlpool Category: Commerce
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Radio & Audio for Good
Speak My Language
Agency: VML / Riyadh + stc - Saudi Telecom Company / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client: stc Category: Radio & Audio for Good
Watch What You Post. They Are.
Agency: David&Goliath / New York
Client: Child Rescue Coalition Category: Radio & Audio for Good
Futures
Agency: Supermassive / Sydney + Musicians Making A Difference / Sydney
Client: Musicians Making A Difference Category: Radio & Audio for Good
Air Raid Alarm Clock
Agency: Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client: Razom for Ukraine Category: Radio & Audio for Good
Dirty Mouth Sponsorship
Agency: Droga5, part of Accenture Song / São Paulo
Client: CIF Category: Brand Partnerships / Creator / Brand Collaboration
You Deserve a Beer
Agency: Joe Public / Sandton + SAB (AB-InBev)
Client: AB InBev Category: Craft / Use of Humor
Watch What You Post. They Are.
Agency: David&Goliath / New York
Client: Child Rescue Coalition Category: Craft / Writing - Series
You Are My Sunshine
Agency: Area 23 / New York + Jamute / São Paulo + Dryspell Productions / New York
Client: Mollie’s Fund Category: Craft / Use of Music
Downy's Almost Scandalously Soft Stories
Agency: Saatchi & Saatchi / New York + Procter & Gamble, Downy / Cincinnati + Mbooth / New York
Client: Downy Category: Craft / Storytelling
Too True Crime
Agency: Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client: Canadian Femicide Observatory of Justice & Accountability Category: Innovation / New Ideas in Radio & Audio
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / Execution in Radio & Audio
The Cardi Bodega
Agency: Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client: DoorDash Category: Innovation / Use of Media in Radio & Audio
Track Your Racks
Agency: M+C Saatchi Abel / Johannesburg
Client: Standard Bank Category: Innovation / Use of Media in Radio & Audio
Award:
2026 Radio & Audio-First Best of Discipline Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Best of Radio & Audio-First
Annual ID:
OS26_RA000G
Award:
2026 Radio & Audio-First Gold Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Custom Content
Annual ID:
OS26_RA001G
Award:
2026 Radio & Audio-First Gold Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Experiential Radio & Audio
Annual ID:
OS26_RA002G
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
DENTSU INC. / Tokyo + kome inc. + TYO Inc. MONSTER
Client:
Ajinomoto Co., Inc.
Title:
VOICE OF FOOD
Category:
Radio & Audio for Good
Annual ID:
OS26_RA003S
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Brand Partnerships / Creator / Brand Collaboration
Annual ID:
OS26_RA004S
Award:
2026 Radio & Audio-First Silver Pencil
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Craft / Use of Technology
Annual ID:
OS26_RA005S
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
WorkInProgress / Boulder
Client:
Domino's
Title:
Domino's Global Brand Refresh
Category:
Sonic Branding / Branded Audio
Annual ID:
OS26_RA006B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
INNOCEAN / Berlin + Royal Society for Blind Children / London + Buzzwoo / Berlin + DaHouse Audio / Los Angeles
Client:
Royal Society for Blind Children
Title:
Bedtime Donations
Category:
Radio & Audio for Good
Annual ID:
OS26_RA007B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Craft / Use of Humor
Annual ID:
OS26_RA008B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
Joe Public / Sandton + Nedbank / Johannesburg
Client:
Nedbank
Title:
Easy To Get
Category:
Craft / Writing - Series
Annual ID:
OS26_RA009B
Award:
2026 Radio & Audio-First Bronze Pencil
Agency:
DAVID / New York
Client:
Supercell
Title:
The Sound of Competition
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS26_RA010B
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Broadcast / Series
Annual ID:
OS26_RA011M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Online / Branded Podcast
Annual ID:
OS26_RA012M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Ogilvy Argentina / Buenos Aires
Client:
Calm es Simple
Title:
The Sound of Divorce
Category:
Custom Content
Annual ID:
OS26_RA013M
Award:
2026 Radio & Audio-First Merit Award
Agency:
INNOCEAN / Berlin
Client:
Kia
Title:
Kia Soundscapes
Category:
Custom Content
Annual ID:
OS26_RA014M
Award:
2026 Radio & Audio-First Merit Award
Agency:
VML / New York
Client:
Mondelez / OREO
Title:
Name This OREO
Category:
Commerce
Annual ID:
OS26_RA015M
Award:
2026 Radio & Audio-First Merit Award
Agency:
VML / Mexico City + Whirlpool / Monterrey + Palmar Productions / Ciudad de México
Client:
Whirlpool
Title:
Dancing Washers
Category:
Commerce
Annual ID:
OS26_RA016M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Radio & Audio for Good
Annual ID:
OS26_RA017M
Award:
2026 Radio & Audio-First Merit Award
Agency:
VML / Riyadh + stc - Saudi Telecom Company / Riyadh + RATTEL L.L.C. / Beirut + Blue Elephant / Riyadh
Client:
stc
Title:
Speak My Language
Category:
Radio & Audio for Good
Annual ID:
OS26_RA018M
Award:
2026 Radio & Audio-First Merit Award
Agency:
David&Goliath / New York
Client:
Child Rescue Coalition
Title:
Watch What You Post. They Are.
Category:
Radio & Audio for Good
Annual ID:
OS26_RA019M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Supermassive / Sydney + Musicians Making A Difference / Sydney
Client:
Musicians Making A Difference
Title:
Futures
Category:
Radio & Audio for Good
Annual ID:
OS26_RA020M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Officer & Gentleman / Madrid + Arriba! / Kharkiv + Fabs Robotics / Madrid + Razom for Ukraine / New York City
Client:
Razom for Ukraine
Title:
Air Raid Alarm Clock
Category:
Radio & Audio for Good
Annual ID:
OS26_RA021M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Droga5, part of Accenture Song / São Paulo
Client:
CIF
Title:
Dirty Mouth Sponsorship
Category:
Brand Partnerships / Creator / Brand Collaboration
Annual ID:
OS26_RA022M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Joe Public / Sandton + SAB (AB-InBev)
Client:
AB InBev
Title:
You Deserve a Beer
Category:
Craft / Use of Humor
Annual ID:
OS26_RA023M
Award:
2026 Radio & Audio-First Merit Award
Agency:
David&Goliath / New York
Client:
Child Rescue Coalition
Title:
Watch What You Post. They Are.
Category:
Craft / Writing - Series
Annual ID:
OS26_RA024M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Area 23 / New York + Jamute / São Paulo + Dryspell Productions / New York
Client:
Mollie’s Fund
Title:
You Are My Sunshine
Category:
Craft / Use of Music
Annual ID:
OS26_RA025M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
Sleep Talk Reviews
Category:
Craft / Casting
Annual ID:
OS26_RA026M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble, Downy / Cincinnati + Mbooth / New York
Client:
Downy
Title:
Downy's Almost Scandalously Soft Stories
Category:
Craft / Storytelling
Annual ID:
OS26_RA027M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Rethink / Toronto + Canadian Femicide Observatory of Justice & Accountability / Guelph
Client:
Canadian Femicide Observatory of Justice & Accountability
Title:
Too True Crime
Category:
Innovation / New Ideas in Radio & Audio
Annual ID:
OS26_RA028M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Ogilvy / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS26_RA029M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Superette (DoorDash In-House Creative Studio) + DoorDash + Get Engaged Media / Atlanta + MikeTeevee / Los Angeles
Client:
DoorDash
Title:
The Cardi Bodega
Category:
Innovation / Use of Media in Radio & Audio
Annual ID:
OS26_RA030M